The Leaky Bathtub Problem: Why Not Focusing on Retention is Killing Your Growth
Growth is not an acquisition problem — it's a retention problem.
More issues
UCP Part 1: Understanding the Universal Commerce Protocol (UCP)
August 11th, 1994. Phil Brandenberger sits at his computer, types in his credit card number, and buys a Sting CD through a website called NetMarket.
It was the first ever internet transaction.
Fast forward thirty years. That one transaction has turned into an $8 trillion behemoth. Over 25% of all
Your Marketing Stack Is a System. Are You Treating It Like One?
Most marketing teams treat growth like a vending machine: put budget in, get pipeline out. But marketing is a complex system. When you pull one lever, ripples propagate through the whole network — often in ways nobody predicted.
Donella Meadows’ classic book, Thinking in Systems, wasn’t written for marketers. She
Prompts are Important but Orchestration is King - Why My DND Agent Failed
I didn't disappear, I just fell down a rabbithole.
It started in Madrid last year at the Google Cloud Summit. I was watching a demo of a "clerk" agent that to my eye seemed like magic. It wasn’t just chatting. It was using Gemini’s
Beyond Data-Driven: Why Your Analytics Might Be Lying to You
Stop measuring what's easy. Start measuring what matters. Here's the framework that changed how I think about analytics forever.
Building a Ghost CMS MCP Server: When Your Blog Finally Gets the AI Assistant It Deserves
I built an MCP server for Ghost CMS that lets you manage your entire blog through conversation with Claude. Here's how it works, why it matters, and what's coming next.
Take Your First Steps in Marketing Mix Modeling Using Google's Meridian Python Library
Imagine you are your company's CMO and tasked with driving your company's growth.
You have a yearly budget and must decide how to spend it.
What do you do?
Enter Marketing Mix Modeling (MMM), one of 2025's hottest marketing terms.
The growing interest comes
Attribution Detectives - Cracking the Code of Marketing Attribution
Imagine you’re the person in charge of marketing at a bicycle company. Your performance at the end of the year will be judged on one thing: how many incremental bikes you’ve sold.
Sounds straightforward, right? After all, most families buy at least one bike for their kids to
Launching Predict-A-Link A ChainLink Price Prediction WebApp
Are you constantly checking charts and wondering if it's the right moment to sell your precious Chainlink tokens? Do you obsessively monitor price movements, hoping for that elusive moonshot?
Well, your worries might just be over—Predict-A-Link has arrived!
Check Tomorrow's Prediction
Let me
Building a Crypto Price Predictor with GCP - Part 3 - Combining HYPE and Financial Data
What do you think will be more relevant, HYPE or Interest Rates?